Chapter 12, Exercise 3 , page 287( group 8 , 09ece)

 My memo

link to the page http://www.scientificamerican.com/article.cfm?id=the-limits-of-intelligence

1. Describe the design elements.

The page is divided into 2 columns. The first column gives us some information about the researcher and his study. The second column has the image to give us attention about his study and below this image is a detail for his research. Beside that the text is aligned left and it uses the modern style which the block between each text.

2. Evaluates the design

The page can be read easily because the page uses the modern style for text. The piece of information is so clear. The image is really impressing. Though it is so simple but it can help us to get attention to the article. The text below the image is quite clear. Especially, in the first part of each text, some word is bolded so that it can provide the main ideas of the research. Finally, we also have the supplement material to get further information.

Improving the design

The supplement material should more detail about the material. For example, the material sources, the author and other stuff.

3. Redesign the page 

http://www.mediafire.com/?blmp0hcxn2vop0q

 

In the first question, all of us agree the first member’s description of the design.

In the second question, the evaluation is so great. However, we can improve the design by adding to the page a chart to help the reader understand easily about the research of Santiago Ramón y Cajal.

And most of us do not like the third member’s design. Its lay-out is looking unprofessional, and seems to be so long.

After having a discussion, we have learned how to use modern style, dividing column, taking fully advantage of page’s space and lay-out of an article.